Take it off the shelf, tell a wonderful story and make something people want to own or be a part of. Simple. The magic trick is finding the right partners who can bring your ideas to life that are authentic and understand the work. Then put the precise operations in place to execute the work flawlessly. That’s where real expertise is essential.

If there’s no story or memory about what you are storing there’s no point right? Institutional knowledge disappears and the context around media and objects and the value they had is gone. Then you’re just storing stuff at a cost.

Figure out

Do you know what the 100 items that explain your impact on popular culture are? How would you showcase them? Do you control or even have access to them?

Physical exhibitions are one of way of telling your story, but there are lots of opportunities to keep you in front of curious minds.

Partnerships, such as with Direct To Fan Marketing heavyweights ‘Big Cookie’, will help prepare materials for authentic and. exciting experiences to delight new and existing fan communities.